Monday, July 4, 2011

Riding is Rebellion

[Above] Riding is Rebellion :

I have had this concept in my head for a some time now. I always say "Riding is Rebellion" as I pass cars as they are stalled in traffic. Anyone who has ever carved a turn on a road bike, bombed downhill real estate on a full suspension rig, or even just tooled around the neighborhood on a beach cruiser, has tapped into that unique feeling only a bike can produce. Riding is rebellion.

Over the next few months, I plan on rolling out a line of t-shirts, hoodies, and stickers with the RIR logo.

Visit for updates and product information.

© John Bulmer Photography : Rideline Photography & Media
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